I have been in customer facing roles for several years, starting as a Christmas temp at BHS and working my way up to manage the Ipswich store up until its closure. Whilst there was no happy ending for BHS throughout the years I picked up several techniques relating to the importance of customer satisfaction.
You could be forgiven for thinking that delivering a great customer experience is easier for big businesses. I think it is the opposite. Small organisations often have a greater understanding of who the end user is, and the stakeholders along the way, and can really get to grips with what it is exactly that they want and need.
At Ipswich Building Society we know that not everyone WANTS a mortgage or a savings account. Instead they want a home, somewhere to call their own and to feel safe and secure, or they want a pot of money for that big purchase, perhaps a new car or a holiday, or just somewhere to build up their safety net.
I am delighted to be working with MENTA, a not for profit organisation working to provide business advice, masterclasses, seminars and networking opportunities for new, emerging and established businesses and those considering self-employment.
Together, MENTA and Ipswich Building Society are pleased to be hosting two events for local businesses:
• April 26, Bury St Edmunds
• May 23, Ipswich
To find out more or to book your place, visit the MENTA website.
Tom Jell is Customer Experience Manager at our flagship Mutual House branch, in Ipswich Town Centre.