Iona Bain is an award-winning journalist, broadcaster, author, and speaker who specialises in personal finance. She is best known as BBC Morning Live’s resident financial expert and is a regular columnist for Metro and The Observer.
Iona has appeared extensively on TV and radio throughout her career, with appearances including Question Time, Newsnight and Panorama.
Iona was most recently named Financial Journalist of the Year for 2025 by the Institute for Financial Wellbeing.

































